Jack Link’s Original Chicken Jerky joins a protein-packed snack roster of beef, turkey and pork

Minong, Wis. (June 23, 2015) — Chicken is one of America’s favorite foods, but eating chicken just anywhere has proven difficult— until now. Jack Link’s®, the No. 1 meat snack manufacturer worldwide, has made it easy to say “yes” to chicken on-the-go with the introduction of new Jack Link’s Original Chicken Jerky.

“With the ever-growing popularity of healthier snacking options and the incredible success of our Turkey Jerky, we want to provide consumers with another great, snacking option,” said Kevin Papacek, director of marketing, Jack...

Read more →

"MEATZILLA" Takes Manhattan, Destroying All Hunger In Its Path

National Jerky Day Soars to New Heights as Jack Link’s Unveils the World’s Largest Bag of Jerky in NYC’s “Meatsnacking District”

New York City (June 12, 2015) - Hunger doesn’t stand a chance against “Meatzilla,” a towering, three-story-high, monster-sized bag of Jack Link’s® Jerky that today roared into New York City’s Meatpacking District. Spurring the epic takeover was National Jerky Day, celebrated every June 12.

The giant meat bag descended on Gansevoort Plaza this morning, dangling from an enormous crane to deliver its mighty, meaty cargo. The neighborhood was reclaimed as the “Meatsnacking District,” to the delight of jerky fans.


Read more →


Category Leader Announces New Design and Product Formulation to Propel Growth

Minong, Wis. (April 3, 2015) - Jack Link’s® Protein Snacks, global leader of the meat snack category and the fourth largest salty snack brand in the U.S., announces a multifaceted brand refresh to continue driving unmatched growth for the meat snack category and beyond. The refresh includes an updated logo, package design and product formulation, creating an even more compelling choice for consumers and solution for customers.

Jack Link’s mission has been, and always will be, to lead the category by providing high-quality products, insightful and fact-based category management, robust...

Read more →

Major League Fishing Announces Ultimate Dream Sweepstakes

TULSA, Okla. (April 2, 2015) - Would you like to actually fish with a Major League Fishing angler?

Jack Link’s Major League Fishing and its primary sponsors are making this wish – and quite a few more - possible through a promotion called the Ultimate Dream Sweepstakes.

Thirty sweepstakes winners will spend four days, from October 9 through October 12, 2015, fishing and generally hanging out with Major League Fishing anglers.

“For anglers around the country that love our sport and love what we’re doing at Major League...

Read more →

Jack Link’s® Jerky Expands Small Batch Line with Hickory Bacon Jerky

Small Batch Hickory Bacon Jerky: A Testament to the Lore of Meat

Minong, Wis. (Feb. 23, 2015) — The story of Jack Link’s® is one of family traditions, beginning with treasured recipes that were passed down from generation to generation, ultimately transforming a small Wisconsin business into the leading U.S. meat snack brand. Today, Jack Link’s announces a new product to a line that celebrates the brand’s rich heritage — Jack Link’s Small Batch Hickory Bacon Jerky No. 9.

Following original family recipes, the Jack Link’s Small Batch Handcrafted Beef Jerky line-up that launched in 2013, features items made with...

Read more →