Category Leader Announces New Design and Product Formulation to Propel Growth

Minong, Wis. (April 3, 2015) - Jack Link’s® Protein Snacks, global leader of the meat snack category and the fourth largest salty snack brand in the U.S., announces a multifaceted brand refresh to continue driving unmatched growth for the meat snack category and beyond. The refresh includes an updated logo, package design and product formulation, creating an even more compelling choice for consumers and solution for customers.

Jack Link’s mission has been, and always will be, to lead the category by providing high-quality products, insightful and fact-based category management, robust...

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Major League Fishing Announces Ultimate Dream Sweepstakes

TULSA, Okla. (April 2, 2015) - Would you like to actually fish with a Major League Fishing angler?

Jack Link’s Major League Fishing and its primary sponsors are making this wish – and quite a few more - possible through a promotion called the Ultimate Dream Sweepstakes.

Thirty sweepstakes winners will spend four days, from October 9 through October 12, 2015, fishing and generally hanging out with Major League Fishing anglers.

“For anglers around the country that love our sport and love what we’re doing at Major League...

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Jack Link’s® Jerky Expands Small Batch Line with Hickory Bacon Jerky

Small Batch Hickory Bacon Jerky: A Testament to the Lore of Meat

Minong, Wis. (Feb. 23, 2015) — The story of Jack Link’s® is one of family traditions, beginning with treasured recipes that were passed down from generation to generation, ultimately transforming a small Wisconsin business into the leading U.S. meat snack brand. Today, Jack Link’s announces a new product to a line that celebrates the brand’s rich heritage — Jack Link’s Small Batch Hickory Bacon Jerky No. 9.

Following original family recipes, the Jack Link’s Small Batch Handcrafted Beef Jerky line-up that launched in 2013, features items made with...

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Jack Link’s® Beef Jerky Receives Highest Status in Green Masters Program

Madison, Wis. (January 5, 2015) – Jack Link’s® Beef Jerky has been recognized as a 2014 Green Master in the Wisconsin Sustainable Business Council’s Green Masters Program. As a Green Master, Jack Link’s joins a select group of companies scoring in the top 20% of the program.  Each of these companies was introduced at the 7th Annual Wisconsin Sustainable Business Council Conference held December 3, 2014.

Jack Link’s is the number one U.S. meat snack brand, and the fastest-growing meat snack manufacturer in the world. They offer more than 100 products at retail outlets in more than 40 countries. They...

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When Hangry Moments Strike, Be Ready to Strike Back

New Jack Link’s® Jerky survey reveals hangry warning signs and triggers

Minong, Wis. (Oct. 9, 2014) - Those who fail to prepare, prepare to fail — especially those who leave the house without a bag of Jack Link’s® Jerky. Major, debilitating snack time hunger is something we’ve all experienced. Everyone knows that hangry feeling that comes from having hunger to the point of being angry — debilitating hunger. But when do those untamed Hangry Moments strike and who is most likely to have one? Read on for the warning signs, and remember knowledge is power.

Jack Link’s recently commissioned an actual...

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