Newsroom

FIRE UP THE GRILL AND YOUR TASTE BUDS WITH NEW JACK LINK’S® WILD SIDE™ SAUSAGES IN BOLD, MEATY FLAVORS

The expert in all things meat brings America a new thrill-of-the-grill with the introduction of its premium Jack Link’s® Wild Side™ Sausage line.

Minong, Wis. (June 29, 2015) — These satisfying links are available now in big, bold and meaty flavors that kick up the taste buds. Perfect for grilling, the sausages feature unexpected ingredients that range from handcrafted bacon jerky, to hardwood-smoked beef and pork, to spicy jalapeño peppers.

Five grill-ready varieties to Feed Your Wild Side

The Jack Link’s Wild Side Sausage line includes five flavor varieties that are fully cooked and ready to throw on the...

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JACK LINK’S® EXPANDS JERKY LINEUP WITH INTRODUCTION OF ORIGINAL CHICKEN JERKY

Jack Link’s Original Chicken Jerky joins a protein-packed snack roster of beef, turkey and pork

Minong, Wis. (June 23, 2015) — Chicken is one of America’s favorite foods, but eating chicken just anywhere has proven difficult— until now. Jack Link’s®, the No. 1 meat snack manufacturer worldwide, has made it easy to say “yes” to chicken on-the-go with the introduction of new Jack Link’s Original Chicken Jerky.

“With the ever-growing popularity of healthier snacking options and the incredible success of our Turkey Jerky, we want to provide consumers with another great, snacking option,” said Kevin Papacek, director of marketing, Jack...

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"MEATZILLA" Takes Manhattan, Destroying All Hunger In Its Path

National Jerky Day Soars to New Heights as Jack Link’s Unveils the World’s Largest Bag of Jerky in NYC’s “Meatsnacking District”

New York City (June 12, 2015) - Hunger doesn’t stand a chance against “Meatzilla,” a towering, three-story-high, monster-sized bag of Jack Link’s® Jerky that today roared into New York City’s Meatpacking District. Spurring the epic takeover was National Jerky Day, celebrated every June 12.

The giant meat bag descended on Gansevoort Plaza this morning, dangling from an enormous crane to deliver its mighty, meaty cargo. The neighborhood was reclaimed as the “Meatsnacking District,” to the delight of jerky fans.

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JACK LINK’S® NEW “MESSIN’ WITH SASQUATCH” CAMPAIGN INTRODUCES A NEW CAST OF PRANKSTERS

For the first time, Sasquatch shares the screen with two YouTube stars that embody the Jack Link’s “Feed Your Wild Side” irreverent attitude.

Minong, Wis. (May 29, 2015) — Jack Link’s Protein Snacks debuted today the latest in its “Messin’ With Sasquatch” iconic brand advertising campaign, bringing several YouTube influencers who embody the brand’s Feed Your Wild Side mantra together with Sasquatch for the first time. 

Over the past nine years, the humorous “Messin’ with Sasquatch” commercials have been the heart of Jack Link’s marketing efforts. The campaign centers around adventure seekers who, fueled by jerky, foolishly prank the unsuspecting...

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JACK LINK’S® PROTEIN SNACKS RAISES THE BAR…AGAIN

Category Leader Announces New Design and Product Formulation to Propel Growth

Minong, Wis. (April 3, 2015) - Jack Link’s® Protein Snacks, global leader of the meat snack category and the fourth largest salty snack brand in the U.S., announces a multifaceted brand refresh to continue driving unmatched growth for the meat snack category and beyond. The refresh includes an updated logo, package design and product formulation, creating an even more compelling choice for consumers and solution for customers.

Jack Link’s mission has been, and always will be, to lead the category by providing high-quality products, insightful and fact-based category management, robust...

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