About Us

Family-owned and operated for generations, Jack Link's is a true American success story.

Meet The Link Family

The foundation for Jack Link's began in the 1880s when Jack's great-grandfather, Chris, came to America from the old country and settled in the wilderness of Northern Wisconsin. He didn't bring much with him, but he did bring his family's sausage recipes. Soon his sausages and smoked meats became legend among the pioneer families.

Chris Link

Earl Link

Wolf Link

Chris' son Earl, opened the town's first general store and butcher shop and continued the family tradition of making the best meat products. In 1916, Earl's son, Wolf Link, was born and learned the meat business at his father's side. He grew up and became a successful cattleman, raising the finest beef in the region. Before too long, Wolf had a son named Jack. Jack Link. And that's where things really took off.

The man behind the name

While hunting with his family, Jack had the idea to make jerky with his great-grandfather's Old World recipes. Working with his sons they created a jerky that was so good friends and neighbors were always asking for more. At this point they created their first product, Jack Link's Beef Steaks, and began selling it throughout the region.

The Family Tradition Continues

As the company continued to grow, Jack Link's son, Troy, followed in his father's footsteps to join the family business. Together they work side by side keeping the family tradition alive.

Feed Your Wild Side.

Whenever you rip open a bag of Jack Link’s, you will get a taste of the American tradition that made this family business a success: hard-work, fun and quality products. While the brand continues to grow, Jack Link’s Snack Foods™ will be the fuel for people to feed their wild side, no matter what the occasion.

Family-owned and operated for generations, Jack Link's is a true American success story.

Meet the Link family. The foundation for Jack Link's began in the 1880s when Jack's great-grandfather, Chris, came to America from the old country and settled in the wilderness of Northern Wisconsin. He didn't bring much with him, but he did bring his family's sausage recipes. Soon his sausages and smoked meats became legend among the pioneer families.

Chris' son, Earl, opened the town's first general store and butcher shop and continued the family tradition of making the best meat products. In 1916, Earl's son, Wolf Link, was born and learned the meat business at his father's side. He grew up and became a successful cattleman, raising the finest beef in the region. Before too long, Wolf had a son named Jack, Jack Link. And that's where things really took off.

The Man Behind The Name: While hunting with his family, Jack had the idea to make jerky with his great-grandfather's Old World recipes. Working with his sons they created a jerky that was so good friends and neighbors were always asking for more. At this point they created their first product, Jack Link's Beef Steaks, and began selling it throughout the region.

The Family Tradition Continues: As the company continued to grow, Jack Link's son, Troy, followed in his father's footsteps to join the family business. Together they work side by side keeping the family tradition alive.

Feed Your Wild Side:  Whenever you rip open a bag of Jack Link’s, you will get a taste of the American tradition that made this family business a success: hard-work, fun and quality products.  While the brand continues to grow, Jack Link’s Snack Foods™ will be the fuel for people to feed their wild side, no matter what the occasion.