Jack Link’s partnered with professional rodeo rider Toby Hale, also known as 'The Carnivore Cowboy', to fuel his 2026 rodeo season with real meat protein built for the grind. From training and travel to rodeo nights and fan events, Toby is taking Jack Link’s along for the ride as he competes across the country and gives fans a behind-the-scenes look at life on the circuit.
“While on the rodeo circuit I have to stay on top of my game and Jack Link’s portable protein snacks are a perfect way for me to stay geared up for as long as I need,” said Hale. “My motto is ‘if you can’t beat em, eat em,” which makes the partnership with Jack Link’s and their real meat snacks a perfect match.”
- Toby Hale
Toby's Favorite jerky
FOLLOW ALONG FOR THE RIDE
Keep up with Toby Hale on the rodeo trail as he bucks, battles, and rolls from one state to the next.