We're Just Getting Started

We’re excited to kick-off our first venture into esports to engage with players, fans, teams and consumers nationwide in new and exciting ways. You'll see this come to life from our partnership, including:
Jack Link’s logo will be featured on Team Envy and Dallas Call of Duty team jerseys.
Fans can expect Jack Link’s activations at 2020 Overwatch League™ and Call of Duty® League™ events hosted in North Texas.
Jack Link’s products will be available to the professional players and staff of the Dallas Fuel, Dallas Call of Duty team and Envy Gaming at the organization’s new training center.
Custom videos and content from fan-favorite players will be developed with Envy Gaming and unveiled via social and digital media platforms.
Sasquatch peeking over

Why Jack Link's for gaming

An essential gaming companion, Jack Link’s protein snacks are a no-brainer to fuel professional and aspiring gamers. Check out a few of our favorite reasons to bring Jack Link’s into the incredible world of esports.
Protein Power
Jack Link’s jerky, sticks and bars are packed with the power of protein as a convenient, hand-held snack.
Less Mess, Less Stress
A better alternative to typical snack foods, Jack Link’s helps provide the fuel to keep players going without holding them back with fuss or mess.
Athlete Fuel
Jack Link’s has always been a strong snack choice for athletes of all kinds -- from football to basketball to airshows and motorsports, and now, gaming.

Envy Gaming

Envy Gaming is a professional esports organization that takes care of its players, providing dedicated coaches, team managers, personal fitness trainers and mental health coaching to its teams. Convenient and portable snacks like beef jerky, steak bites and bars that pack 100% beef protein are the perfect match to fuel professional and aspiring gamers looking for a better alternative to typical snack foods.

Tens of thousands of fans will get the opportunity to engage with Jack Link’s, the Dallas Fuel and the to-be-revealed Dallas Call of Duty team at a series of live events in 2020, including five Overwatch League weekend series and multiple Call of Duty events hosted by Envy Gaming in North Texas.