JACK LINK’S® BRINGS “NON-VEGAN NATION” TO TALLADEGA

JACK LINK’S® BRINGS “NON-VEGAN NATION” TO TALLADEGA

AS TITLE SPONSOR OF JACK LINK’S 500

Minong, WI — April 21, 2026 — Jack Link’s, the #1 meat snack brand in the world, is storming into Talladega Superspeedway with bold flavor and unapologetic attitude as the title sponsor of the Jack Link’s 500 on April 26, 2026. As the Official Protein Snack of NASCAR, Jack Link’s is fueling race fans and proud carnivores with 100% real meat protein and in partnership with Kroger, the Jack Link’s Non-Vegan Nation car (no. 17, driven by Chris Buescher of RFK Racing) will roar through Talladega on a relentless pursuit of victory.

During the event, the Jack Link’s FanZone will go full Non-Vegan Nation, transforming into a bold, over-the-top “clinic” dedicated to curing veganism, one tasty meat snack at a time. Race-goers will be prescribed real meat protein to restore strength, stamina, and straight-up race-day dominance, with samples flowing all day long. Fans will also be invited to take a stand against Veganism by signing the Jack Link’s petition to ban it for good, because winners don’t fuel up on leaves.

“We know NASCAR fans love Jack Link’s because they live big, drive hard, and love to fuel up with real meat protein,” said Troy Link, CEO of Link Snacks. “There’s no better place for us to show up in a big way and lighting up Non-Vegan Nation than Talladega. We’re excited to be right there with the fans, bringing the snacks, the fun, and the spirit that make race day unforgettable.”

Hitting an even higher gear, race day will include a special appearance from Jack Link’s mega fan and country music superstar Zac Brown, serving as Grand Marshal of the Jack Link’s 500. Zac will deliver the iconic “Drivers, start your engines” command bringing together music and motorsports in a moment that captures everything fans love about race day. It’s a goosebump-worthy kickoff at NASCAR’s most adrenaline-packed track, and the perfect way to unleash 500 miles of pure Talladega intensity. And Leading the field to green, Troy and Lorissa Link will serve as honorary starters, waving the green flag as engines roar and the field thunders through the tri-oval.

Troy Link, the son of Jack Link’s founder, serves as CEO of the Wisconsin-based, family-owned snack company built on grit, hard work, and a relentless commitment to real food. For more than 40 years, Jack Link’s has been sharing family recipes with the world. Troy has spent nearly 30 years helping grow the business and is now in his 14th year leading the brand into its next chapter. Lorissa Link is the founder of Lorissa’s Kitchen, an allergen-free meat snack brand raising the bar for clean protein. Lorissa’s Kitchen offers the category’s only Certified Organic beef, chicken, and turkey sticks that are free from the top nine allergens—proof that real ingredients and bold flavor can still lead the pack.

NASCAR fans listening nationwide can also tune in to the Motorsports Radio Network (MRN) for a mid-race interview with Jack Link’s Vice President of Sales, broadcast straight from the heart of Talladega. The interview will spotlight Jack Link’s 40-year legacy as an iconic, American-made, family-owned brand built on hard work, bold flavor, and real meat protein, connecting generations of fans to a company that’s been fueling the nation long before the green flag ever dropped.

From the grandstands to the garage to the grocery aisle, Jack Link’s is proud to fuel NASCAR fans with bold flavor, real protein, and an unmistakable attitude. Because when it’s race day, only real meat will do.

About Link Snacks

Link Snacks is a global powerhouse in protein snacking and the home of Jack Link’s, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest-growing brands in the world: Jack Link’s®, Lorissa’s™, Golden Island®, Country Fresh Meats®, BiFi®, Peperami® and KOOEE!®.

Contact: Link Snacks PR:

Media@JackLinks.com