JACK LINK’S® SADDLES UP WITH RODEO STANDOUT TOBY HALE A.K.A “THE CARNIVORE COWBOY”

JACK LINK’S^® SADDLES UP WITH RODEO STANDOUT TOBY HALE A.K.A “THE CARNIVORE COWBOY”

Minong, WI — May 13, 2026 — Jack Link’s®, the global leader in meat snacks and real meat protein, today announced a new partnership with professional rodeo rider Toby Hale, a fearless competitor known on and off the dirt as “The Carnivore Cowboy.”

Hale, a rising force in professional rodeo, competes against nearly 2,000 pounds of raw horsepower every time the gate opens. And when the difference between walking away and getting launched into the dirt comes down to grit, guts, and fuel, Hale runs on one thing: real meat protein from Jack Link’s.

“While on the rodeo circuit I have to stay on top of my game and Jack Link’s portable protein snacks are a perfect way for me to stay geared up for as long as I need,” said Hale. “My motto is ‘if you can’t beat em, eat em,” which makes the partnership with Jack Link’s and their real meat snacks a perfect match.”

As part of the partnership, Jack Link’s will fuel Hale throughout the 2026 rodeo season, supporting him across competitions, training, travel, and fan engagement. The sponsorship includes product fueling, on-site sampling at select rodeos, collaborative social content, and a full rebrand of Hale’s online presence as The Carnivore Cowboy.

“Toby is the embodiment of what our Jack Link’s brand stands for,” said Troy Link, CEO of Link Snacks. “Protein fuels your body and when the work is real, the fuel has to be real too. Toby shows that every time the chute opens and we’re proud to have our brand and Toby show up in markets across the country and fire up Non Vegan Nation at every event.”

The relationship between Jack Link’s and Hale kicks off in May with the launch of Hale’s Carnivore Cowboy persona across social platforms, featuring recurring content pillars like Rodeo Rituals and King of the Road, giving fans an unfiltered look at life between rides, miles, and meals.

Additional highlights of the partnership include:

• National Jerky Day (June 12): A special content drop and fan giveaway featuring Jack Link’s merch and enough jerky to fuel the entire month.
• Rodeo activations: On-site sampling and merch giveaways at select events, with more than 10,000 Jack Link’s samples rolling through rodeo country.
• Patriotic summer moments: A Fourth of July social media content series and fan giveaway celebrating independence, grit, and American-made protein.
• Always-on fueling: Jack Link’s products featured in Hale’s daily training, travel, and competition routines.

From bulls to back roads, Hale’s rig, truck, camper, and trailer, will also carry bold Jack Link’s x Carnivore Cowboy branding as he travels from town to town all summer long.

For more information on the partnership and to follow Toby Hale’s journey throughout the season follow @JackLinksJerky and Toby @officialtobyhale on social.

About Link Snacks 

Link Snacks is a global powerhouse in protein snacking and the home of Jack Link’s, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest‑growing brands in the world: Jack Link’s®, Lorissa’s™, Golden Island®, Country Fresh Meats®, BiFi®, Peperami® and KOOEE!®

Contact:
Link Snacks PR

Media@JackLinks.com