Bassmaster x Jack Link’s Partnership 2022

Here at Jack Link’s, we promote the power of outdoor activities, and fishing is one of our favorites. That’s why we’ve partnered with Bassmaster for the 2022 fishing season to harness our shared passion for fishing and love of jerky. As the worldwide authority on bass fishing for the past 50+ years, Bassmaster goes everywhere fishing fans go, including tournaments, radio, television, print, digital, and social. During this year’s fishing season, we are celebrating the “beast” catches of our professional and everyday anglers through an integrated “Hook the Beast” campaign.

Top Highlights

• Top beast catches at Elite Tournaments shared on social media via a video and photo collages.
• Throughout the fishing season, anglers share their beast catches on social media using the hashtag #HookTheBeast.
• Through September 7th, 2022, anglers can enter for a chance to win a 2023 Nitro Z20 Bass Boat. More details about the sweepstakes are located here.

Hook The Beast, the perfect partnership for untamed, fish-loving adventurers.